What is an industrial design?
An industrial design provides the exclusive right to the appearance of the whole or part of a product resulting from the features of the lines, contours, colors, shape, texture, or materials of the product itself of its ornamentation. The design can include 2D to 3D elements.
You can register any artisanal or industrial object and / or its packaging as an industrial design- examples include: clocks, lamps, toys, and jewelry.
It is incredibly important to differentiate patents and utility models from industrial designs. While patents relate to an invention´s functional improvement, industrial designs protect only the appearance.
“Your design and differentiating shapes are synonymous with your brand image; its an asset.”